Mood Board

Just looking at styling ideas, location and a bit of stuff on Rihanna.

Record Label Letter

We tried to get in contact with the Island Def Jam label by emailing LA Reid who is the owner of the company. We were asking for permission to use the song for our coursework. We didn't get a reply so just carried on and used the song.

Costumes

This was the item of clothing we chose for Emma to wear within the second verse. We thought it was a suitable change from wearing a bikini. Also throughout each scene her outfits became smarter.

This was the scarf she wore in the 1st chorus along with the black dress below. This scarf is by Alexander McQueen.

This is the dress Emma wore in the chorus along with the scarf above. This dress is from H&M.

These shoes are designed by Steve Madden. Emma wore these shoes but in a different colour. Purple.

This bikini was worn in the opening scenes, by the pool. It's from New Look and is from Emmas own closet.

Personnel

Filming: Charlie
Editing: Charlie and Rianna
Cd cover: Rianna
Tour poster: Rianna
Evaluation: Charlie and Rianna

Promotion idea

Female artists music videos can have particular reference and voyeuristic treatment of the female body. Therefore for our CD cover and tour poster, we thought it would be good idea to add that sex appeal by focusing on the female body. It will consist of 2 panels, where each side will reflect/promote the artists music and create synergy. The image will be a particular photo of the artist, one that will relate to the music video that we have produced, therefore it will match the themes that were in the music video. The song itself is a dance song, therefore we will include this into the promotion so it's understood by the target audience. This is why we think having a slightly voyeuristic image would work well considering the theme of the song and where it would be played at.

StoryBoard

Scene Breakdowns

Verse 1: 

Scenes that were shot by the pool, in the pool and in the garden outside the pool.

Bridge:

In the garden outside the pool.


Chorus 1:

Memories, which include various of scenes in different locations.

Chorus 2:

Outside the pool dancing.

Verse 2:

On the walkway next to villas of a compound.

Bridge:

In the garden outside the pool and clips of dance scene.

Chorus 1:

Scenes of cars and traffic. (sped up)

Chorus 2:

Club scene.

Female Actress

Emma is going to act out as the artist in our music video. She is a close friend who lives in Dubai, which is why we chose her. Emma is currently studying performing arts and has a background that consists of school productions, singing, children's parties, pantomimes and more.

Shooting and Editing Ideas:

Verse 1:

The video  starts off with a mid shot of the girl sitting by the pool looking through her iPod, it then slowly zooms in on the ipod to show that she is looking for a song and also show what she has selected. This would be a point of view shot. It then moves to a wide shot of the girl lying by the pool, which is where she then starts singing the first verse. It then moves to a mid shot during the same verse. When the music starts to kick in, there will be a close up of her foot tapping to show rhythm, but also slowly zooming in to get even closer. After the second sentence, in the verse, she could move to a different position in the water, and we could use a wide shot for example. When she's singing the last word, of the last sentence, of the verse, which is 'alive' it could slowly zoom into a close up of her holding the note. We also want to get footage of the artist swimming underwater using a wide shot, also full body shots of her getting out of the water and diving into the pool.

Verse 2:

The chorus will be wide shots of memories. Clips taken from a various of events and places to fulfil the concept of memories. However on the second chorus it will be focusing on a club scene, where it will include flashing lights and the use of an earthquake effect. We might go back to her singing throughout the chorus, which will probably be a close up shot.

Chorus':

This verse will hopefully start off with a full body shot of the artist, where she will be standing on a walkway in the sunshine. Surrounding her will be trees and villas.  She will then walk towards the camera singing the lyrics of the song. Most of this verse will be shot with a full body shot, however it will zoom into a mid shot at some points of the song.

Lyrics

Yellow diamonds in the light
As we're standing side by side
As your shadow crosses mine
What it takes to come alive

It's the way I’m feeling I just can't deny
But I've gotta let it go

We found love in a hopeless place
We found love in a hopeless place
We found love in a hopeless place
We found love in a hopeless place

Shine a light through an open door
Love and life I will divide
Turn away cause I need you more
Feel the heartbeat in my mind

It's the way I'm feeling I just can't deny
But I’ve gotta let it go

We found love in a hopeless place
We found love in a hopeless place
We found love in a hopeless place
We found love in a hopeless place

Yellow diamonds in the light
And we're standing side by side
As your shadow crosses mine...
We are not including these lyrics due to the video being to long. Also it seems to be a perfect place to end, considering 'yellow diamonds in the light' is also the first sentence of the song. We are planning on fading the song out at the end.
We found love in a hopeless place
We found love in a hopeless place
We found love in a hopeless place
We found love in a hopeless place

We found love in a hopeless place
We found love in a hopeless place
We found love in a hopeless place
We found love in a hopeless place