Tuesday, 22 November 2011

Promotion idea

Female artists music videos can have particular reference and voyeuristic treatment of the female body. Therefore for our CD cover and tour poster, we thought it would be good idea to add that sex appeal by focusing on the female body. It will consist of 2 panels, where each side will reflect/promote the artists music and create synergy. The image will be a particular photo of the artist, one that will relate to the music video that we have produced, therefore it will match the themes that were in the music video. The song itself is a dance song, therefore we will include this into the promotion so it's understood by the target audience. This is why we think having a slightly voyeuristic image would work well considering the theme of the song and where it would be played at.

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