How effective is the combination of your main product and ancillary texts? (synergy, cross promotion)

The combination of our main product and ancillary texts are quite effective as we have managed to keep the same themes throughout the making of each. For example both the CD cover and tour poster are similar, as they use the same colours, text style and basic layout. If they were not placed together people could tell they were part of the same package. They also have the same picture on them so have that link to. Both the CD cover and tour poster can also link to the music video. In certain parts on the music video they have club scenes, and dancing just the general message of the music video fit in well and link with the digipack. They all fit in very nicely as a package, as they all sell the artist  and portray her the way we wanted her to be presented. What I would say is that we maybe should have focused on her face as that's what a lot of pop music artists do, but I guess it's good that ours is a little different. I think the CD cover, tour poster and music video have presented the artist exactly how we wanted. Obviously as a girl in pop you have to sell stuff through your looks as well as your music so we've tried to go for a more sexulised, rebelious look on the CD cover and tour poster, focusing on specific body parts. This also links with the music video because it also communicates that she is quite rebellious. The song is about her moving on from her boyfriend going out and having a good time without him and the covers link, showing that also. I think the colours used on the CD cover and tour poster also link into the whole going out clubbing and enjoying life thing as we have used black as the background colour and also the text is bright and we have used a glowing effect which could be seen as looking like strobe lights, or glow sticks, so overall I think the music video, CD cover and tour video all fit in as a package really well.
















In terms of making our Album cover and Tour poster similar we wanted to make sure we used the same conventions in both so you would know they were connected to the same artist or the artist is playing that particular album at their tour. For an example, I have shown Example's tour poster and CD cover above. You can clearly see the relation between them both and that they go together. I feel this is a strong example considering you can see that they are related considering the colours, text and images used. This is what we wanted to achieve in our CD cover and tour poster, making sure that when they were put side by side you could see the correlation between them. Example has used the exact same photo and text for the tour poster as he has for the CD cover. We didn't do the exact same, however we did use the same photo, although we cropped it to make it look like a completely different image. We thought this would still keep the connection between them both considering the cropped image on the CD cover is still featured on the tour poster.