Wednesday 14 December 2011

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video predominately uses conventions of real media products. When analysing music videos at the start of this project, we had ideas of which we wanted to involve in our music video. For instance when looking at one of Scouting For Girls music videos, we saw that they use a lot of slow motion and have editing quite a lot of the scenes within the video. This is where we got ideas for the types of editing we used in our video, for example when she dives into the pool and the lyrics are 'but i gotta let it go' this shows narrative and is a convention that many artists use in their music videos to get a point across or show an important part of the video.
We also had some shots where our actress was in a bikini, which shows voyeuristic behaviour. Many female artists are known for their videos to be quite sex related. Therefore we wanted to include in our video sex appeal, so our audience isn't just females.


In terms of our CD cover and Tour poster, include many conventions that are used when marketing an artists product. Our CD and poster both feature either a barcode, dates, website, track name, artists name etc. These are all common conventions that you see on advertisement on sale today. The image of our artist on the CD and poster both relate with one another so that they don't look like two separate campaigns. We have made it so the image used on the CD cover is the same as the Tour poster but changed it slightly, by showing just the legs of the artist on the CD and then revealing the artist on the Tour poster. 





Rihanna's tour poster has conventions that we've used in our work. For instance the name of the artist and the name of the album is on the poster, showing who is playing and what music they will be playing, which is something we made sure of in our poster and CD cover.
We wanted the tour poster and CD cover to look similar since it would be that music they would be playing at that particular tour. This is something Rihanna has done with both her CD cover and tour poster, in terms of the colours and text that was used.
In our poster and CD cover we wanted our artist to be stereotypically sexy, being a solo R&B artist. This is a another convention that Rihanna uses in her poster and CD cover being that she shows skin and wears the colour red. Therefore the photo we used for the poster and CD cover was aimed to be revealing and attractive, leaving little to the imagination. 
In the CD cover we just showed the artists legs, but it was the same photo that was used for the tour poster. We thought this worked well together, being that they then both relate with one another.



As you can see, the colours that have been used are the same as the tour poster, also text for the name of the tour and album are the same, this is a convention we used in our CD cover and tour poster. 
Another thing is the appeal of the photo, the image has been taken to look good and attract viewers. Being that it is a close up of her face and once again the colour red being used. 
This is another similarity to both our CD cover and tour poster since she has used a mid/full body shot on the tour poster and then a close up on the CD cover. This is something we incorporated in terms of the full shot of her body and then the close up of the artists legs on the CD cover.

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