Mood Board

Just looking at styling ideas, location and a bit of stuff on Rihanna.

Record Label Letter

We tried to get in contact with the Island Def Jam label by emailing LA Reid who is the owner of the company. We were asking for permission to use the song for our coursework. We didn't get a reply so just carried on and used the song.

Costumes

This was the item of clothing we chose for Emma to wear within the second verse. We thought it was a suitable change from wearing a bikini. Also throughout each scene her outfits became smarter.

This was the scarf she wore in the 1st chorus along with the black dress below. This scarf is by Alexander McQueen.

This is the dress Emma wore in the chorus along with the scarf above. This dress is from H&M.

These shoes are designed by Steve Madden. Emma wore these shoes but in a different colour. Purple.

This bikini was worn in the opening scenes, by the pool. It's from New Look and is from Emmas own closet.

Personnel

Filming: Charlie
Editing: Charlie and Rianna
Cd cover: Rianna
Tour poster: Rianna
Evaluation: Charlie and Rianna

Promotion idea

Female artists music videos can have particular reference and voyeuristic treatment of the female body. Therefore for our CD cover and tour poster, we thought it would be good idea to add that sex appeal by focusing on the female body. It will consist of 2 panels, where each side will reflect/promote the artists music and create synergy. The image will be a particular photo of the artist, one that will relate to the music video that we have produced, therefore it will match the themes that were in the music video. The song itself is a dance song, therefore we will include this into the promotion so it's understood by the target audience. This is why we think having a slightly voyeuristic image would work well considering the theme of the song and where it would be played at.

StoryBoard

Scene Breakdowns

Verse 1: 

Scenes that were shot by the pool, in the pool and in the garden outside the pool.

Bridge:

In the garden outside the pool.


Chorus 1:

Memories, which include various of scenes in different locations.

Chorus 2:

Outside the pool dancing.

Verse 2:

On the walkway next to villas of a compound.

Bridge:

In the garden outside the pool and clips of dance scene.

Chorus 1:

Scenes of cars and traffic. (sped up)

Chorus 2:

Club scene.