First Video Idea: Celine Dion 'My heart will go on'
After looking at many different types of songs we decided that it might be quite a good idea to make a humorous video, as they would be more enjoyable and light hearted, so we came up with the idea of doing a music video to Celine Dion - My Heart Will Go On. The idea was that there's a women in a care home, or just ill at home, and she's watching Titanic. Then her carer/nurse comes in to give her drugs to make her feel better, but she takes to bigger dose and starts hallucinating as a side effect. This causes her to think she's dreaming and believe that she is apart of the Titanic/Celine Dion song. The video will focus on her out in the street being a Celine Dion character and her interaction with random people who have no idea what she's doing and their reactions. It ends with her passed out in the driveway of her home/care home and the nurse finding her there, wondering what she's doing and a mutual confusion between the both of them.
One of the people in the video talks about how Jonathan tries to get a message across to the audience of his video, which I think is something I'd have to look into for my own video, as I may do a dark and meaningful video. He also mentioned that he talked to the artist, who he was shooting the video for, before he started shooting the video just so they were on the same wavelength and also by doing that it would get the best results for the video and make both the director and artist happy with the outcome. He also talks about how the music and video combine and how they seem like the same thing, which does come across, because both the video and song have a mellow tone which adds effect to the whole outcome. Also I noticed that the video seems to compliment the lyrics in the song. When the lyrics in the song would say "fade out again" the video would either fade out or go in slow motion, which I think is very clever and looks impressive.
The mood of this video is very humorous considering the lyrics and visual of the video. There is some kind of narrative throughout the video, which helps keep you interested. The narrative is primarily based around sexuality, showing quite a lot of sexual context, but it is shown in a humorous way. It wouldn't be considered as sexy.
Most artists that portray a voyeuristic manner are usually in female music videos. This could be to catch the attention of both sexes and more than one type of audience. However this music video isn't by a female artist, but the concept is very different. Still the video has been produced to capture both audience, one because of the voyeuristic behaviour but then the humour behind it can be aimed at both sexes and more than one type of audience.
This is an example that not only females portray voyeuristic behaviour, however when it is done male artists and female artists have to show it differently.
-The mood of the video. -Narrative structure. -Degree of realism or fantasy of the settings in the video. -Themes of the video. e.g love, sex, growing up, political -The importance of performance. -Sexuality. -The video as a 'star' text. -The music. How it relates to what we hear and what we see.
In terms of music characteristics, this video demonstrates clear genre characteristics considering the dance routines being performed throughout the video by all members of the pop band. There isn't a relationship as such when it comes to the lyrics and visual. There isn't a story being told, it is only really the dance routine which has similarities to the lyrics. Also there are close ups on the band members when they are singing which makes it clear to see the message behind what is being said. There is more of a relationship with the music and visuals considering the song on a whole would probably be classed as a dance or uptempo, therefore when its the chorus, which is when the music is at it's peek you can see the band dancing and big crowds of people also dancing in the background. There is frequently reference to notion of looking and particularly voyeuristic treatment on the male body. One of the band members has his top off while singing his solo with his body greased.
Scouting for Girls have portrayed a story throughout their music video. I would say their music characteristics are very similar to the likes of The Script which relate their music to a story. The whole of the music video you can see a relationship between the music and the visual, considering the styles of editing that had been used. For example their was a lot of slow motion when the 'geeky' character would run, which would be when the tempo of the music picks up. The editing used was mainly slow motion, with long camera shots of the characters facial expressions. When it's a verse the 'geeky' character would be in a different mood to when it's the chorus. It was as if, when the tempo picks up he would be happy.
The band was not shown in the entire music video, therefore it wouldn't be a case of selling the artist. The band is obviously not about close ups and voyeuristic behaviour. Therefore in my opinion its more about the selling the music rather than promoting the band. This shows that not all artists are about their image but are more concerned about how the public percieve their music.
-Music videos can be considered as a genre as it relies on visuals and their impacts. -Similar to adverts: Standardised length, conventions of camerawork/editing, commercial product, seen by a mass audience. - Nature of music videos audiences; teens and young adults. Distinguishes it from other genres. -Provides us a different experience from viewing other programmes.
What is a music video? A distinctive multi modal art form combining the audio and visual which can allow inventive creative opportunities.
Analysing a video.
-Music characteristics demonstrate genre characteristics. (stage performance-Metal, Dance routine-Pop band) -There is a relationship between the lyrics and visual. -Relationship between the music and the visual. (tempo) -Selling the artist. -The demands of the record label will include the needs of lots of close up, of the artists. The artist may develop motifs which recur across their work. -There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body. -There is often intertextual reference. (films/videos/programmes)
